2018 dates due to be released soon

Thank you to everyone that attended the November 2017 event.

This Leisure Industry event is designed for all personnel and professionals that want to get more Members, as well as keeping the existing ones!

If you came to our previous events, welcome back! We have more great new content and top tips than ever, plus some new presenters! If you have not been before then welcome!

Dave and Guy are authorities in membership sales and retention, they are joined by other industry experts presenting an educational take on all things for Sales and Retention in the leisure industry.

See below for a glimpse of the great agenda for the day.

Topics covered in the November 2017 Sales & Retention Convention were:

6 great Leisure Industry Experts lined up to speak in 6 great sessions:

Session 1 – The leaving process and re-engaging Ex-members – by Dave Reeves & Guy Griffiths

How to handle leavers, it’s not too late to learn, and leave the door open for them to return.

Learn how to deal with leavers, handle objections and make spectacular saves. Collect valuable data on the leaver motives. The session will end with some top tips on sign up Ex-Members and stop them leaving in the first place!

Session 2 – GDPR is Coming time to “sink or swim”– Be Prepared by Kellie Peters & Regina Lally 

With less than a year to go until the introduction of the General Data Protection Regulation (GDPR), leisure businesses must take action now.
You can’t learn to swim just reading theory, and data protection is more than ticking a box. We’ll take you through a practical approach to implementing good data protection practice in your club to prepare for GDPR.
Recent reports indicate that too many business owners and executives are unaware of GDPR. Kellie and Regina will take a practical approach to putting you on the path to GDPR compliance.

If you want to find out what your Club needs to do to comply with the new Data Protection Law, then this is a “must go” to session.

Session 3 – Leisure Trends – by Dr Steven Mann from UK Active

Latest ukactive benchmark data – being better than average?

The latest ukactive figures; what is average in the UK fitness industry, and how you can be better  and excel in the leisure sector.


Enjoy a sumptuous two course Lunch overlooking the beautiful grounds of The Warwickshire Golf & Country Club. A great opportunity to speak with the speakers or mingle with fellow industry compatriots.

Session 4 – Refining Your Data – by Chris Phillips

Making analysis easier/simpler/faster, strategic tools for Sales & Retention

The session will end with some top tips and free handouts that can be taken back to your leisure centre or club for future reference.

Session 5 – The ABC of Sales KPI’s – by Dave Reeves

What do Sales KPI’s actually mean and how do you set them for your leisure facility to make a difference to your sales team? Whether it is “calls to appointments”, “appointments to conversion” or “show rates”. This session will take you through the information that you need to make a difference to your sales processes.

Session 6 – The XYZ of Retention KPI’s – by Guy Griffiths 

Understand how to monitor your retention efforts, find out what processes are working and refine them.

If you cannot monitor it… you cannot manage it.

Sales and Retention Convention is the only event that links the critical processes of Membership Sales & Member Retention

Who should attend

Anyone working at a health club, leisure centre or gym – those involved in Membership Sales, General Managers, Duty Managers, Receptionists, Fitness Consultants, Membership Advisors and any Member of your team involved with Front of House operations.


Tuesday 14th November 2017

Venue: The event will be held at The Warwickshire Golf and Country Club, and will run from 9:30am to 4.30pm

Registration: 9.30am for 10am start
Lunch: 12.30pm
Finish: 4.30pm

The Sales and Retention convention is a UK Active endorsed event. We are delighted to have their support, which is testament to the quality of the speakers and eduaction that is provided at the fitness industries Sales and Retention convention


Bookings for the Sales & Retention Convention are now being taken, book now.